Numerous social media platforms are rethinking how they acknowledge and reward their top creators. Historically, a blue tick or badge on social media symbolized notable figures, whether they were up-and-coming creators or well-known public personalities. However, recent developments, such as Meta’s verification subscription and X Premium, have simplified the path to achieving this recognition. Now, there’s less focus on expertise and more on financial commitment, as it’s a pa

There’s no denying that content is king in building personal thought leadership. Just like a tree falling in the forest with no one around, a LinkedIn post without an audience might as well not make a sound. If you’ve ever posted content that fell short on visibility and engagement, you know how deflating it can feel. Fortunately, there are some tricks you can use to promote your LinkedIn content and grow your audience. Here are my favorites. Content Creation and Storytelling

LinkedIn, with its massive base of over 800 million users, has transformed into a powerful search engine. That’s why understanding how to optimize your personal executive profile on search is not just important, but absolutely vital. Consider this: four out of five LinkedIn users have double the purchasing power of the average web user and are six times more likely to engage. Imagine the potential when you effectively reach this high-value audience with a well-optimized profi