With nearly a billion users worldwide, LinkedIn is one of the biggest professional networks in the world. But if you’re just using it to connect with professionals, you’re not using this platform to its full potential. Content is king on today’s social networks, and if you’re an executive or entrepreneur, you need to leverage this tool to craft your personal brand, expand your audience, and generate leads. Let’s look at one of the most important content distribution tools for

Numerous social media platforms are rethinking how they acknowledge and reward their top creators. Historically, a blue tick or badge on social media symbolized notable figures, whether they were up-and-coming creators or well-known public personalities. However, recent developments, such as Meta’s verification subscription and X Premium, have simplified the path to achieving this recognition. Now, there’s less focus on expertise and more on financial commitment, as it’s a pa

There’s no denying that content is king in building personal thought leadership. Just like a tree falling in the forest with no one around, a LinkedIn post without an audience might as well not make a sound. If you’ve ever posted content that fell short on visibility and engagement, you know how deflating it can feel. Fortunately, there are some tricks you can use to promote your LinkedIn content and grow your audience. Here are my favorites. Content Creation and Storytelling